Most stores rely only on Facebook or Google ads to drive traffic, some are working on their SEO. But are those efforts always worth it? If you want to know which channels are really working for entrepreneurs, keep on reading. Then apply what you learned for yourself to grow your sales!
Sixads collected 2021 data from more than 60,000 stores to see what are the main traffic channels that bring in visitors. Their research shows that channels that drive the most traffic to over 60,000 analysed stores are: organic and direct, with over 50%. Organic stands for visits to your store that come from a search engine's search results. Direct refers to the traffic when visitors come right away to your website by typing its URL into their browsers.